All the brands we see, we see a face attached to it. An athlete promoting an energy brand, an actress promoting a beauty brand, an actor promoting a muscle supplement brand, and a mother promoting baby products. The promotion that sells, and makes the consumer trust the brand more, the name, and the service more is Influencer marketing.
Influencers promote brands through their trustworthy and notable presence. The sphere of influence starts from there. Just like Virat Kohli is promoting Puma, Sushmita Sen is promoting Wrogn—the apparel brand by Virat Kohli. With the recent campaign of Wrogn, ‘Love is respect’. Sushmita X Wrogn.
Before that, Wrogn collaborated with the movie Deadpool & Wolverine. These moves give the brands more visibility and make a home in the minds and the market.
The sphere of influence- different influencers have different audiences. And when these influencers affect the buying preferences and habits of their audience. It helps the brand grow with that engagement.
The spheres depend on the type of influencers. Based on audience size and social media presence the influencers in influencer marketing are divided into the following types-
- Nano Influencers (more or less than 10,000 followers)
- Micro-Influencers (10,000 to 50,000 followers)
- Medium influencers(50,000 to 1,00,000 followers)
- Macro influencers(more than 5,00,000 followers)
- Mega Influencers(have over 1 million followers)
All of these influencers have their own influence and effects based on the kind of audience they have, they trust their audience shows in them, and the kind of engagement they get on their posts and actions.
To know these influencers and their campaigns let’s dive deeper into the brand’s recent marketing campaigns.
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